We are seeking a talented and motivated Digital Marketing Executive to join our team.
The chosen candidate will be responsible for strategizing and executing effective digital marketing campaigns across various channels to drive growth and engagement.
Responsibilities
Conduct comprehensive research and analysis to identify relevant keywords and trends for digital marketing campaigns.
Optimize website content, including meta titles, descriptions, and tags, to enhance search engine visibility and user engagement.
Develop and execute effective digital marketing strategies, including SEO, PPC, email marketing, and social media campaigns, to drive traffic and conversions.
Implement link building strategies to enhance domain authority and improve search engine rankings.
Monitor and analyze website performance metrics, including traffic, conversions, and ROI, using tools like Google Analytics and other relevant platforms.
Stay updated with the latest digital marketing trends, algorithms, and best practices to ensure maximum effectiveness of campaigns.
Collaborate closely with cross-functional teams to align digital marketing strategies with overall business objectives.
Requirements
Bachelors degree in Marketing, Communications, or a related field.
Proven experience as a Digital Marketing Executive or in a similar role, with a strong track record of successful digital marketing campaigns.
In-depth knowledge of digital marketing tools, techniques, and best practices, including SEO, SEM, email marketing, and social media marketing.
Proficiency in using analytics tools such as Google Analytics, Google Search Console, and other relevant platforms to track and analyze campaign performance.
Strong analytical skills and attention to detail, with the ability to interpret data and insights to optimize campaign performance.
Excellent written and verbal communication skills, with the ability to craft compelling content for various digital channels.
Ability to work collaboratively in a fast-paced environment, prioritize tasks, and meet deadlines effectively.
