Digital Marketing executive

Work Location:: Ahmedabad

• Work From Office Opportunity

• Position Overview

We seek a talented and driven Digital Marketing Executive with 2-3 years of experience to join our dynamic marketing team. The ideal candidate will have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.

• Responsibilities

Develop and Implement Strategies:
Plan and execute all digital marketing activities, including SEO/SEM, marketing database, email, social media, and display advertising campaigns.

• Design, build, and maintain our social media presence.

Campaign Management:

• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).

Identify trends and insights, and optimize spend and performance based on the insights.

• Content Creation:

Brainstorm new and creative growth strategies.

• Collaborate with internal teams to create landing pages and optimize user experience.

Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

• SEO and SEM:

Execute and manage SEO and PPC strategies to increase the company's search engine results rankings.

• Research and implement search engine optimization recommendations.

Analytics and Reporting:

• Use Google Analytics, Google AdWords, and other relevant tools to measure the effectiveness of campaigns.

Provide accurate reports and analysis to clients and company management to demonstrate effective return on investment (ROI).

Market Research: Conduct market research and analysis to evaluate trends, brand awareness, and competition ventures.

• Qualifications

Education:

• Bachelor's degree in marketing, business, or a related field.

Experience:

• Proven working experience in digital marketing for 2-3 years.

Experience in optimizing landing pages and user funnels.

• Experience with A/B and multivariate experiments.

Skills:

• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).

Working knowledge of ad serving tools.

• Experience in setting up and optimizing Google AdWords campaigns.

Strong analytical skills and data-driven thinking.

• Up-to-date with the latest trends and best practices in online marketing and measurement.

Soft Skills:

• Excellent communication and interpersonal skills.

Ability to work in a team and independently.

• Creativity and innovative thinking.

Time management and organizational skills.

Job Type: Full-time

Schedule:

• Day shift

Education:

• Bachelor's (Preferred)

Experience:

• Digital marketing: 1 year (Preferred)

* total work: 2 years (Preferred)

Work Location: In person