Digital Marketing Executive

Company Overview: REG Travel Freeby Pvt Ltd revolutionizes corporate travel with tailored solutions for ease, efficiency, and cost-effectiveness. As a leading provider of corporate travel management systems, we're dedicated to enhancing business travel across all sectors. Founded on integrity and reliability, we're a trusted partner for optimizing travel operations. With a focus on seamless coordination and exceptional service, we offer comprehensive solutions that include negotiating advantageous rates, leveraging technology, and creating intricate itineraries. Committed to constant improvement and backed by a global network of partners, we provide unmatched support and service at every step. From proactive risk management to individualized booking support, we maximize every facet of business travel, helping clients achieve increased productivity, cost savings, and peace of mind.

Job Description: We are seeking a dynamic and results-driven Digital Marketing cum Sales Executive to join our team. The ideal candidate will be responsible for developing and implementing digital marketing strategies to drive brand awareness, generate leads, and increase sales. Additionally, the candidate will be involved in sales activities to convert leads into customers and achieve revenue targets.

Role Description

This is a full-time on-site role for a Digital Marketing Manager located in Gurgaon. The Digital Marketing Manager will be responsible for executing day-to-day digital marketing tasks, including social media marketing, lead generation, web analytics, and overall digital marketing strategies.

oversee and collaborate with the marketing team and provide support in several areas, such as:

• Identifying and testing new digital channels and tools
• Researching and implementing new marketing and the latest trends
• Measuring and reporting the return on investments (ROIs) and key performance indicators (KPIs)
• Using web analytics tools to monitor site traffic
• Brainstorming new campaign ideas and growth strategies
• Helping optimize the user experience on the company's website and assisting with the landing page creation
• Tracking consumer purchase behavior
• Gaining potential leads and transforming them into customers
• Optimizing marketing campaigns, including email marketing, social media and digital advertising
• Constructing campaign decks to show the starting points, how it worked and the results
• Presenting campaigns to the entire team
• Answering questions on projects and their successes to management, clients and stakeholders
• Examining brand ambassadors and their statistics
• Exploring different influencers to work with throughout the year and for specific campaigns
• Working with influencers to ensure they create brand-aligned content, post at an agreed time and deal with any positive or negative comments

• Social media marketing campaigns: Social media marketing campaigns focus on expressing a company's message or advertising its products or services through various social platforms. These campaigns can include images, videos and stories advertisements.
• Content marketing campaigns: You can incorporate social media marketing into content marketing campaigns but can include articles, website videos or podcasts to promote brand awareness.
• Email marketing campaigns: Many consumers can sign up for emails via a company's website, allowing you to contact them with marketing materials, including newsletters and sale announcements.
• Search engine optimization (SEO) campaigns: SEO marketing efforts involve optimizing websites to increase their ranking on the search engine results page (SERP) and encourage more site traffic. This type of campaign can include incorporating keywords and creating content like blog posts.
• Pay-per-click (PPC) advertising campaigns: PPC advertising is when a company pays every time a user clicks on their advertisement. This marketing effort can encourage more organic traffic to the company's site through search engines or third-party sites.

Qualifications:

1. Bachelor's degree in Marketing, Business Administration, or related field.

2. Proven experience in digital marketing, sales, or a related role.

3. Strong understanding of digital marketing channels, tools, and techniques.

4. Excellent communication, presentation, and negotiation skills.

5. Ability to work independently and as part of a team in a fast-paced environment.

6. Results-oriented with a track record of meeting or exceeding targets.

7. Proficiency in Microsoft Office Suite and digital marketing tools/platforms.

8. Knowledge of the travel industry is a plus.

you are passionate about digital marketing and sales and are eager to contribute to the success of our company, we'd love to hear from you. Apply now to join our dynamic team!