Design, create and manage promotions and social ad campaigns.
Become an advocate for the Company in Social Media spaces, engaging in dialogues and answering questions where appropriate.
Demonstrate ability to map out marketing strategy and then drive that strategy proven by testing and metrics.
Develop a strategy and implement a proactive process for capturing customer online reviews. Monitor online ratings and respond accordingly.
Identify threats and opportunities in user generated content surrounding the business. Report notable threats to appropriate management.
Monitor effective benchmarks (best practices) for measuring the impact of Social Media campaigns. Analyze, review, and report on effectiveness of campaigns to maximize results.
Requirements
2 years of experience in the trends of traditional marketing
Demonstrates creativity and documented immersion in social media. (Include links to profiles as examples).
Displays in-depth knowledge and understanding of Social Media platforms, their respective participants (LInkedIn, Twitter, YouTube, Instagram, Pinterest etc.) and how each platform can be deployed in different scenarios.
Maintains excellent writing and language skills.
Enjoys a working knowledge of the blogging ecosystem relevant to the Company s field.
Displays ability to effectively communicate information and ideas in written and video format.
Is a Team player with the confidence to take the lead and guide other employees when necessary (i.e.: content development, creation and editing of content, and online reputation management).
Makes evident good technical understanding and can pick up new tools quickly.
Maintains a working knowledge of principles of SEO including keyword research. Highly knowledgeable in the principles of Search and Social .
