Job Title: Digital Marketing Executive- Planning and Strategy Development:
Define digital marketing objectives aligned with company goals.- Develop strategies for social media, email marketing, content marketing, and paid advertising.
Coordinate campaign objectives, budgets, and timelines with the marketing team.
Implement digital marketing strategies and deploy campaigns on schedule.
- Execute campaigns across social media platforms.
Monitor and optimize campaign performance based on key metrics.
- Content Planning and Creation:
Develop a content calendar for social media platforms.- Create and curate engaging content (text posts, videos, images, infographics) aligned with brand guidelines.
Engage with followers by responding to comments, messages, and mentions.- Monitor social media for brand mentions and relevant conversations.
Engage with influencers and brand advocates.
Analyze social media performance metrics to assess campaign success.
- Generate weekly internal and monthly stakeholder reports with insights and recommendations.
Provide summaries of executed campaigns, performance analysis, and future recommendations.
Present reports to team leads for review and discussion.- Schedule meetings to discuss findings and adjust strategies accordingly.
- Reporting Frequency and Format:
Weekly internal reports and monthly stakeholder reports, formatted according to company templates.
Digital Marketing Report: Summary of campaigns, performance analysis, and future recommendations.- Social Media Marketing Report: Metrics on post reach, engagement, follower growth, and content insights.
- Analysis and Recommendations:
* Provide data-driven analysis and identify trends, issues, and opportunities for improvement.
Job Type: Full-time
Work Location: In person
