Digital Marketing Executive

Job Summary:

The Digital Marketing Executive will be responsible for both social media and SEO activities in the development of an online presence for the company and driving traffic. The ideal candidate should have a good understanding of managing social media and its respective principles of SEO, working collaboratively with design, content, and development teams to meet marketing goals.

Social Media:

Create, schedule, and publish engaging content on social media platforms (Facebook, Instagram, LinkedIn, etc.).

Assist in monitoring social media engagement and responding to customer inquiries or comments.

Collaborate with the marketing team to execute social media campaigns that drive brand awareness and engagement.

Analyze social media metrics, adjusting strategies for better engagement and reach.

Stay updated on social media trends, algorithms, and best practices, and apply these to improve performance.

SEO & Content:

Assist in the implementation of on-page and off-page SEO strategies.

Conduct keyword research and competitive analysis.

Monitor and report on SEO performance, including rankings, traffic, and conversions.

Coordinate with the content team to ensure the timely creation of blog posts, articles, and other marketing materials.

Optimize content for SEO purposes and align it with the company's digital strategy.

Provide regular SEO reports to communicate progress and performance to the marketing team.

Identify opportunities for new web pages and landing pages based on search intent and user behavior.

Skills & Qualifications:

Bachelor's degree in Marketing, Communications, or a related field.

3+ years of experience in social media management and SEO.

Proficiency in Tools such as Google Analytics, SEMrush, Microsoft Clarity is mandatory

Knowledge website management and Wordpress