Years of Experience: 5-8 Years
Relevant Experience: 5 Years
Key Responsibilities:
- Develop and implement comprehensive digital marketing strategies to achieve business goals.
- Identify target audiences and create digital marketing campaigns tailored to their interests and behaviors.
- Stay up-to-date with the latest trends and best practices in digital marketing.
- Create, curate, and manage all published content (images, video, written, and audio).
- Collaborate with content creators and designers to produce high-quality content that engages and converts.
- Optimize content for SEO to improve organic search rankings and drive website traffic.
- Develop and execute social media strategies across various platforms (Facebook, Twitter, LinkedIn, Instagram, etc.).
- Create and manage social media content calendars and campaigns.
- Monitor, listen, and respond to users in a social way while cultivating leads and sales.
- Conducted keyword research and optimized website content for search engines.
- Manage and optimize paid search campaigns (Google Ads, Bing Ads) to maximize ROI.
- Analyze and report on the performance of SEO and SEM campaigns.
- Use tools like Google Analytics, Google Tag Manager, and other digital marketing tools to measure and analyze campaign performance.
- Plan, execute, and manage paid advertising campaigns across various platforms (Google Ads, Facebook Ads, LinkedIn Ads, etc.).
- Monitor and optimize ad spending to ensure maximum return on investment.
- Conduct A/B testing and analyze the results to improve ad performance.
- Experience with marketing automation tools (e.g., Zoho, HubSpot, Marketo).
- Knowledge of HTML, CSS, and web development principles for SEO purposes.
- Familiarity with graphic design tools (e.g., Adobe Creative Suite).
- Experience range between 5-8 years.
Qualifications:
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- Proven experience as a Digital Marketing Expert or similar role for an IT services & consulting company.
- Strong understanding of digital marketing concepts, tools, and best practices.
- Proficiency in digital marketing tools and platforms (Google Analytics, Google Ads, Facebook Business Manager, etc.).
- Experience with SEO, SEM, social media, email, and content marketing.
- Excellent written and verbal communication skills.
- Strong analytical skills and data-driven thinking.
- Ability to manage multiple projects and meet deadlines.
- Creative thinker with an eye for detail.
