Digital Marketing Executive

Responsibilities

• Develop and implement effective digital marketing strategies to achieve organizational goals.

Create and manage comprehensive digital marketing plans aligned with business objectives.

• Monitor and optimize website performance, ensuring a seamless user experience.

Develop engaging and relevant content for various digital platforms, including social media, blogs, and email campaigns.

• Utilize content marketing strategies to drive traffic and increase brand visibility.

Manage and maintain social media platforms, including content creation, posting, and engagement.

• Analyze social media metrics to assess the performance of campaigns and optimize strategies accordingly.

Conduct keyword research and optimize website content for search engines.

• Execute and manage pay-per-click (PPC) advertising campaigns to enhance online visibility.

Create and execute email marketing campaigns to nurture leads and engage customers.

• Monitor email performance and make data-driven adjustments to improve campaign effectiveness.

Track and analyze digital marketing efforts using tools such as Google Analytics.

• Generate regular reports detailing campaign performance, ROI, and key metrics.

Work closely with cross-functional teams to ensure alignment and integration of marketing strategies.

• Collaborate with designers, developers, and content creators to achieve marketing objectives.

• Requirements

Proven experience in digital marketing, preferably in a similar role.

• Proficient in using digital marketing tools and platforms (e.g., Google Analytics, SEO tools, social media management tools).

Strong understanding of digital marketing principles, strategies, and best practices.

• Excellent communication and interpersonal skills.

Ability to analyze data and make data-driven decisions.

• Creative thinker with a problem-solving mindset.

Detail-oriented and well-organized.

• Qualifications

Bachelor's degree in Marketing, Business, or a related field.

Job Type: Full-time

Pay: 250,

• 00 - 350,000.00 per year
  
  Ability to commute/relocate:
• Aundh, Pune, Maharashtra: Reliably commute or planning to relocate before starting work (Required)

Application Question(s):

• What is your last/current in-hand salary

Education:

• Bachelor's (Preferred)

Experience:

• Digital marketing: 3 years (Required)

Work Location: In person