We are seeking a highly motivated and experienced Digital Marketing Executive to join our dynamic marketing team. The ideal candidate will be responsible for developing, implementing, and managing digital marketing campaigns that promote our brand, products, and services. This role requires a strategic thinker with a strong analytical mindset and a passion for staying ahead of digital marketing trends.
Key Responsibilities:
- Strategy Development: Create and execute comprehensive digital marketing strategies to achieve business objectives, including brand awareness, lead generation, and customer acquisition.
- Campaign Management: Plan, manage, and optimize digital marketing campaigns across various channels such as search engines, social media, email, and display advertising.
- Performance Marketing: Drive performance marketing initiatives, including PPC, SEO, affiliate marketing, and programmatic advertising to maximize ROI.
- Content Creation: Collaborate with the content team to develop engaging and high-quality content for digital channels, including blog posts, social media updates, email newsletters, and website content.
- Social Media Management: Oversee the company's social media presence, including content creation, community engagement, and analytics tracking.
- Data Analysis: Utilize analytics tools to measure and report on campaign performance, providing actionable insights to improve future marketing efforts.
- Budget Management: Manage and allocate the digital marketing budget effectively to ensure optimal use of resources and maximum return on investment.
- Team Collaboration: Work closely with cross-functional teams, including sales, product development, and customer service, to align marketing strategies with business goals.
- Market Research: Conduct market research to identify trends, competitive analysis, and customer insights to inform marketing strategies.
- Marketing Automation: Implement and manage marketing automation tools to streamline and optimize marketing processes.
Qualifications:
- Bachelor's degree in Marketing, Business, or a related field.
- 1 year experience minimum
- Strong analytical skills and proficiency in using digital marketing tools such as Google Analytics, Google Ads, Facebook Ads Manager, and marketing automation platforms.
- Excellent written and verbal communication skills.
- Ability to manage multiple projects and meet deadlines in a fast-paced environment.
- Creative thinker with a passion for innovation and staying updated on industry trends.
- Strong interpersonal skills and ability to work effectively in a team-oriented environment.
