Digital Marketing Executive

Job Title: Digital Marketing Executive

Location: Dhankawadi, Pune

Job Description-

We are looking for a creative, results-driven Digital Marketing Executive to join our dynamic team. As a Digital Marketing Executive, you will be responsible for developing, implementing, and overseeing marketing strategies and initiatives that drive brand awareness, customer engagement, and business growth. The ideal candidate will have a proven track record of successful marketing campaigns, a passion for innovation, and the ability to collaborate across multiple departments.

Key Responsibilities-

Strategy Development:

Develop and execute comprehensive marketing plans that align with company goals and drive both short-term and long-term success.

Campaign Management:

Lead the creation and implementation of multi-channel marketing campaigns (digital, print, social, email, events, etc.) that generate leads, enhance customer engagement, and improve conversion rates.

Market Research & Analysis:

Conduct market research to understand customer needs, industry trends, and competitive landscape. Utilize insights to inform strategic decisions and optimize campaign effectiveness.

Brand Positioning & Messaging:

Define and maintain the company's brand voice and ensure consistent messaging across all marketing channels. Refine positioning to ensure it resonates with target audiences.

Team Collaboration:

Work closely with cross-functional teams, including sales, product, and customer service, to ensure alignment between marketing initiatives and business objectives.

Content Creation & Management:

Oversee the creation of high-quality content (articles, blog posts, social media content, etc.) to support marketing campaigns, ensuring it aligns with the brand's voice and attracts the target audience.

Budget Management:

Manage the marketing budget effectively, ensuring that all initiatives are cost-efficient while achieving measurable results.

Performance Tracking & Reporting:

Monitor and evaluate campaign performance using analytics tools. Provide regular reports to senior management on key performance indicators (KPIs), ROI, and insights for optimization.

Digital Marketing:

Manage online presence and digital marketing strategies, including SEO, SEM, email marketing, social media marketing, and paid advertising to drive traffic and conversions.

Event Management:

Plan and execute events such as webinars, trade shows, product launches, and customer appreciation events to increase brand visibility and customer loyalty.

Key Skills- Education: Bachelor's degree in Marketing, Business, Communications, or a related field. A master's degree or professional certifications (such as Google Ads, HubSpot, etc.) is a plus.

Experience: Minimum of 3+ years of experience in marketing, with at least 3 years in a management or leadership role.

Experience in [industry-specific experience] is preferred.

Strong understanding of marketing principles and best practices.

Proficiency in digital marketing tools (Google Analytics, SEMrush, HubSpot, etc.).

Excellent written and verbal communication skills.

Solid understanding of social media platforms and their impact on brand engagement.

Strong analytical skills and experience with data-driven decision-making.

Project management skills with the ability to multitask and meet deadlines.

Leadership and team management experience.

Personal Attributes:

• Creative and innovative thinking.
• Ability to adapt to a fast-changing environment.
• Strong problem-solving skills and attention to detail.
• Excellent interpersonal skills and the ability to collaborate with various teams.
• Passion for continuous learning and development in the marketing field.