The ideal candidate will oversee the online marketing strategy for the organization by planning and executing digital marketing campaigns. This candidate will launch advertisements and create content to increase brand awareness. This candidate will have previous marketing experience and be able to monitor the company's social media presence.
Responsibilities:
Facebook Ad Management:
- Researching, planning, executing, and optimizing Facebook ad campaigns.
- Implementing ad strategies to meet campaign objectives and KPIs.
- Monitoring ad performance and adjusting strategies as needed for optimal results.
Budget Monitoring & Optimization:
- Managing ad spend effectively to maximize ROI.
- Conducting regular budget reviews and adjustments based on performance data.
Website Traffic Growth:
- Utilizing Search Engine Marketing (SEM) and Social Media Marketing (SMM) techniques to increase website traffic.
- Collaborating with content creators and designers to ensure cohesive marketing efforts.
Conversion Rate Optimization:
- Analyzing website and campaign data to improve conversion rates.
Content Management:
- Uploading and managing content on various platforms as needed.
Creative Coordination:
- Collaborating with designers to create compelling visuals and ad creatives.
Technical Coordination:
- Working with the tech team to implement website changes and ensure seamless user experience.
Reporting and Analysis:
- Generating regular reports on campaign performance and presenting insights.
- Conducting thorough analysis of marketing data using tools like Google Analytics.
Lead Generation and CRM Integration:
- Routing leads to CRM systems and ensuring data integrity.
- Quality checking leads and coordinating with the sales team on lead quality and impact.
Qualifications
- Bachelor's degree in Marketing or related field
- Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.) and market research methods
- Experience with business to customer social media and content generation
- Demonstrable experience in marketing data analytics and tools
- Skills required : Google Console,GA4, Meta ads, CMS, HTML, CSS
