Digital Marketing Executive

JD For Digital Marketing Person:

Responsibilities

-Assist in the formulation of strategies to build a lasting digital connection with consumers

-Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)

-Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness

-Be actively involved in SEO efforts (keyword, image optimization etc.)

Prepare online newsletters and promotional emails and organize their distribution through various channels

-Provide creative ideas for content marketing and update website

Collaborate with designers to improve user experience

Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)

-Acquire insight in online marketing trends and keep strategies up-to-date

-Maintain partnerships with media agencies and vendors.

Requirements

-Proven experience as Digital Marketing Executive or similar role

-Excellent understanding of digital marketing concepts and best practices

-Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM

-Working knowledge of ad serving tools

+Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)

-Skills and experience in creative content writing

Analytical mindset and critical thinking

-Excellent communication and interpersonal skills

Graduate in marketing with 3+ Years of experience in relevant field