Digital Marketing Executive

• The ideal candidate will oversee the online marketing strategy for the organization by planning and executing digital marketing campaigns
• This candidate will launch advertisements and create content to increase brand awareness
• This candidate will have previous marketing experience and be able to monitor the companys social media presence

Responsibilities

• Assist in the formulation of strategies to build a lasting digital connection with consumers
• Plan and monitor the ongoing company presence on social media (Insta, LinkedIn, Facebook, etc)
• Launch optimized online adverts through Google AdWords, Facebook, etc to increase company and brand awareness
• Be actively involved in SEO efforts (keyword, image optimization, etc)
• Prepare online newsletters and promotional emails and organize their distribution through various channels
• Provide creative ideas for content marketing and update website
• Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Web Trends, etc)
• Acquire insight into online marketing trends and keep strategies up-to-date

Requirements

• Proven experience as Digital Marketing Executive or similar role
• Excellent understanding of digital marketing concepts and best practices
• Experience with B2C social media, Google AdWords and email campaigns, and SEO/SEM
• Perfect knowledge of web analytics tools (eg Google Analytics, Net Insight, Web Trends, etc)
• Skills and experience in creative content writing
• Analytical mindset and critical thinking
• Excellent communication and interpersonal skills

Qualifications

• Bachelors degree in Marketing or related field
• Excellent understanding of digital marketing concepts
• Experience with business to customer social media and content generation
• Strong creative and analytical skills