Digital Marketing Executive

Responsibilities:

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• Develop and implement digital marketing strategies to drive online traffic to the company's website and generate leads.
• Execute digital marketing campaigns across various platforms, including social media, email marketing, content marketing, and paid advertising.
• Analyze and report on digital marketing performance, making data-driven decisions to optimize campaigns and achieve desired outcomes.
• Create engaging and relevant content for digital channels, ensuring alignment with brand messaging and target audience interests.
• Manage and optimize website content to improve user experience and enhance search engine visibility (SEO).
• Collaborate with cross-functional teams to integrate digital marketing initiatives into overall marketing and business strategies.
• Monitor industry trends and emerging technologies to stay up-to-date with the latest digital marketing advancements and opportunities.
• Conduct market research to identify target audiences, competitive landscapes, and potential market trends for informed decision-making.
• Utilize marketing automation tools to streamline campaigns, nurture leads, and enhance customer engagement.
• Assist in developing and managing the digital marketing budget, ensuring effective allocation of resources to achieve maximum ROI.

Qualifications:

1. Bachelor's degree in Marketing, Business, or a related field.
2. 1-2 years of relevant experience in digital marketing, preferably in the software or environmental industry.
3. Proven experience in planning, executing, and optimizing digital marketing campaigns across various channels.
4. Strong understanding of digital marketing platforms, tools, and techniques, including SEO, SEM, email marketing, and social media.
5. Proficient in using marketing automation and analytics tools to measure campaign effectiveness and make data-driven decisions.

Benefits

• Medical Insurance for self and spouse provided by the company
• Great exposure working on the fastest growing market
• Great company culture.
• Other benefits in terms of Sodexo coupons to be introduced soon