Responsibilities- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
Design, build and maintain our social media presence- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
Collaborate with internal teams to create landing pages and optimize user experience- Performing ongoing keyword research including discovery and expansion of keyword opportunities
Researching and implementing content recommendations for organic SEO success.
- Degree in marketing or related field.
Strong communication skills in English language
- Solid knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends)
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns- Proven working experience in digital marketing, optimizing landing pages, identifying target audiences and devising digital marketing campaigns.
- Working knowledge of HTML, CSS, and JavaScript development and constraints
Knowledge of ranking factors and search engine algorithms- Up - to - date knowledge of the latest trends and best practices in SEO and SEM
Job Type: Full-time
Schedule:
Education:
Experience:- Digital marketing: 3 years (Preferred)
Graphic design: 3 years (Preferred)
- Video editing: 2 years (Preferred)
Work Location: In person
