Job OverviewLegacies Techno Pvt. Ltd. is seeking a talented and results-driven Digital Marketing Executive to join our team in Chennai. The ideal candidate will be responsible for developing and implementing marketing strategies to enhance brand awareness and engage target audiences across various digital platforms. You will play a pivotal role in managing the company's online presence, executing social media campaigns, writing web content, and analyzing web traffic data.
Key Responsibilities- Develop and implement comprehensive digital marketing strategies that align with business goals.
- Manage and execute social media marketing efforts, ensuring consistent and engaging content across platforms.
- Create and optimize web content for websites, blogs, and other online channels to attract and engage target audiences.
- Perform web analytics, track campaign performance, and generate reports to measure ROI.
- Collaborate with the design and content teams to create visually appealing and compelling digital assets.
- Monitor SEO/SEM performance and make data-driven recommendations to improve organic and paid search results.
- Stay up-to-date with the latest trends and best practices in online marketing and social media.
Qualifications and Skills:- Bachelor's Degree in Marketing, Communications, or a related field.
- Strong marketing and communication skills to create clear, impactful messaging.
- Proficiency in social media marketing with hands-on experience in managing campaigns across platforms like Facebook, Instagram, LinkedIn, etc.
- Solid understanding of web content writing techniques to create SEO-optimized content.
- Expertise in web analytics tools such as Google Analytics, with the ability to interpret data and report on key metrics.
- Experience with SEO (Search Engine Optimization) and SEM (Search Engine Marketing) strategies.
- Strong analytical and problem-solving skills to identify trends and improve digital campaign performance.
- Excellent organizational and time-management abilities to manage multiple projects and deadlines effectively.
- Familiarity with digital marketing tools and platforms like Google Ads, Facebook Ads Manager, Hootsuite, or Buffer.
Preferred Experience- 3 plus years of experience in a similar role within a digital marketing or tech environment.
- Experience in B2B digital marketing would be an advantage.
Benefits- Competitive salary and performance-based incentives.
- Opportunities for professional growth and skill development.
- Work in a dynamic, innovative environment with a collaborative team.
