Company: Lakshya Software Technologies Private Limited
Job title: Digital Marketing Executive
Domain: IT sector
Job Location: Madhapur, Hyderabad
Experience: Freshers
Looking for immediate joiners
Key Responsibilities:
- Assist in creating, monitoring, and optimizing marketing campaigns across various channels like search engines, social media, email, and content marketing.
- Help manage and grow company's presence across social media platforms like Facebook, Instagram, Twitter, and LinkedIn.
- Collaborate with the content team to develop engaging posts, articles, videos, and graphics to support campaigns.
- Learn and implement strategies to improve the company's organic search rankings (SEO) and paid advertising efforts (SEM).
- Monitor key metrics such as website traffic, engagement, conversion rates, and ROI to evaluate campaign effectiveness.
- Assist in creating and managing email marketing campaigns, including newsletters, promotional emails, and customer engagement programs.
- Conduct research on market trends, customer preferences, and competitor activities to identify new opportunities
Requirements:
- Education: Bachelor's degree in Marketing, Business, Communications, or a related field.
- Basic understanding of digital marketing concepts and best practices.
- Familiarity with social media platforms and digital advertising.
- Knowledge of SEO, SEM, and Google Analytics is a plus.
- Strong written and verbal communication skills.
- Ability to multitask, prioritize, and manage time effectively.
- Willingness to learn and stay updated with the latest digital marketing trends and tools.
