Skills:
Social Media Marketing, Marketing, Marketing Strategy, Communication, Microsoft Office, Google Ads,
Company Overview
Lakhotia College of Design is a renowned fashion designing college in Telangana and Andhra Pradesh states. With over 34 years of successful existence, the college has branches in Abids, Banjara Hills, Tarnaka of Hyderabad, Telangana, and at Tirupati of Andhra Pradesh. We have a strong alumni network of 45,000+ professionals working nationally and internationally. Our college has been recognized for its excellent career platforms and has received numerous national awards. We are actively expanding our branches in India and conducting research in textiles. We are also proud recipients of the PRSI-National Award for the Best Institution implementing CSR Project in Women's Empowerment Category.
Job Overview
We are looking for a Digital Marketing Executive to join our team at Lakhotia College Of Design. As a Digital Marketing Executive, you will be responsible for developing and implementing digital marketing strategies to enhance brand awareness and drive student enrollment.
Qualifications And Skills
- Bachelor's degree in Marketing, Communications, or a related field
- 1 to 3 years of experience in digital marketing
- Proficiency in digital marketing tools and platforms such as Google Ads, Facebook Ads Manager, and Mailchimp
- Strong knowledge of SEO, SEM, and social media marketing
- Excellent written and verbal communication skills
- Creative thinking and ability to generate innovative marketing ideas
- Ability to analyze data and derive actionable insights
- Attention to detail and strong organizational skills
Roles And Responsibilities
- Develop and implement digital marketing strategies to enhance brand visibility and student enrollment
- Create and manage online marketing campaigns across various digital platforms
- Optimize website content and performance for search engines
- Monitor and analyze website traffic and user engagement using Google Analytics
- Manage social media accounts and create engaging content for platforms like Facebook, Instagram, and Twitter
- Coordinate with the design team to create visually appealing and compelling marketing materials
- Track and report on the effectiveness of digital marketing campaigns
- Stay up-to-date with the latest trends and best practices in digital marketing
