Digital Marketing Executive

Job title: Digital Marketing Executive (eLearning)

Job location: Virugambakkam, Chennai

Employment Type: Full Time

Experience: 2+ Years

Notice Period: Immediate joiner or less than 30 Days

Job Summary:

We're looking for a Digital Marketing Executive to help grow our eLearning business. If you have experience in managing digital campaigns, SEO, content creation, and social media, we'd like you to join our team. You'll work with business development to increase website traffic, boost engagement, and generate leads.

Job Description:

ؠDevelops and manages digital marketing strategies across web, SEO/SEM, database, email, social media, and display advertising.

ؠCreates, builds, and oversees our social media presence.

ؠMonitors and analyzes the performance of digital marketing campaigns, assessing results against goals (ROI and KPIs).

ؠIdentifies trends and insights to optimize budget and campaign performance.

ؠGenerates new and innovative growth strategies in digital marketing.

ؠPlans, implements, and evaluates experiments and conversion tests.

ؠWorks with internal teams to create landing pages and enhance user experience.

ؠLeverages analytical skills to assess customer experience across channels and touchpoints.

ؠIdentifies key conversion and drop-off points, optimizing user funnels.

ؠCollaborates with agencies and external partners.

ؠEvaluates and considers the adoption of emerging technologies, providing thought leadership where applicable.

Desired Profile

ؠMust have strong experience across various digital marketing platforms.

ؠProficient in designing and editing posts and reels for multiple platforms, with expertise in content creation as well as experience with Google Ads and Analytics.

ؠShould have extensive knowledge in lead generation and follow-up processes.

Skills:

SEO, SEM, Campaign Management, Content marketing.