Digital Marketing Executive

We are seeking a talented Digital Marketing Executive to join our dynamic team. The ideal candidate should have a minimum of 2 years of experience in digital marketing, with a strong focus on PPC (Pay-Per-Click) and SEO (Search Engine Optimization), including both on-page and off-page strategies. As a Digital Marketing Executive, you will be responsible for developing, implementing, and managing digital marketing campaigns that promote our products/services and enhance brand awareness.

Key Responsibilities:

1. Develop and implement PPC campaigns across various platforms such as Google Ads, Bing Ads, and social media advertising channels.
2. Monitor and optimize PPC campaigns to maximize ROI and achieve target KPIs (Key Performance Indicators) such as CTR (Click-Through Rate), CPC (Cost-Per-Click), and conversion rate.
3. Conduct keyword research, competitor analysis, and audience targeting to inform PPC campaign strategies.
4. Manage budgets and allocate resources effectively to ensure the success of PPC campaigns.
5. Perform on-page and off-page SEO activities to improve organic search visibility and rankings.
6. Conduct website audits and implement SEO best practices to optimize site structure, content, and performance.
7. Collaborate with content creators to develop SEO-friendly content that aligns with keyword strategies and improves search engine rankings.
8. Monitor and analyze website traffic, keyword rankings, and other SEO metrics using tools such as Google Analytics, Google Search Console, and SEMrush.
9. Stay updated on industry trends, algorithm changes, and new digital marketing tools/platforms to continuously improve campaign performance.
10. Generate regular reports on the performance of digital marketing campaigns and provide insights and recommendations for optimization.

Requirements:

1. Bachelor's degree in Marketing, Communications, or related field.
2. Minimum of 2 years of experience in digital marketing, with a focus on PPC and SEO.
3. Proven track record of managing successful PPC campaigns and improving SEO performance.
4. In-depth knowledge of PPC platforms such as Google Ads and Bing Ads, including campaign setup, optimization, and budget management.
5. Strong understanding of SEO best practices, including on-page optimization, link building, and technical SEO.
6. Proficiency in using SEO tools such as Google Analytics, Google Search Console, SEMrush, Moz, or similar.
7. Excellent analytical skills and attention to detail.
8. Strong communication and collaboration skills.
9. Ability to work independently and prioritize tasks effectively in a fast-paced environment.
10. Google Ads certification and/or other relevant certifications (e.g., Google Analytics, SEMrush) is a plus.

If you meet the above qualifications and are passionate about digital marketing, we encourage you to apply for this exciting opportunity.