JustForPay is a rapidly growing fintech company dedicated to revolutionizing financial services accessibility across India. We provide a wide range of digital payment solutions, PAN card services, mobile recharges, money transfers, and more, catering especially to underserved communities. With a commitment to innovation and customer-centricity, we are expanding our team to enhance our digital presence and outreach.
- Job Description: As a Digital Marketing Executive at JustForPay, you will be instrumental in driving our digital marketing efforts to achieve growth and brand visibility goals. You will work closely with the marketing team to strategize, implement, and optimize digital campaigns across various platforms.
Responsibilities:
- Develop and manage digital marketing campaigns, including SEO/SEM, email, social media, and display advertising campaigns.
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
- Identify trends and insights, and optimize spend and performance based on insights.
- Brainstorm new and creative growth strategies through digital marketing.
- Collaborate with internal teams to create landing pages and optimize the user experience.
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Instrument conversion points and optimize user funnels.
- Evaluate emerging technologies and provide thought leadership and perspective for adoption where appropriate.
Requirements:
- Proven working experience in digital marketing, particularly within the fintech or related industry.
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
- Experience in setting up and optimizing Google AdWords campaigns.
- Strong analytical skills and data-driven thinking.
- Up-to-date with the latest trends and best practices in online marketing and measurement.
- Bachelor's degree in marketing or a related field is preferred.
Benefits:
- Competitive salary and performance-based incentives.
- Opportunity to work in a dynamic and fast-growing fintech startup.
- Flexible work environment with opportunities for professional growth and development.
- Join us at JustForPay and be part of our mission to empower millions with accessible financial services through cutting-edge digital marketing strategies. Apply now and help shape the future of fintech in India!
