We are looking for an experienced Digital Marketing Executive to assist in the planning, execution and optimisation of our as well as our client s online marketing efforts.
The ideal candidate will have a passion for all things internet marketing and technology. You will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue. You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign.
Responsibilities of Digital Marketing Executive - Assist in the formulation of strategies to build a lasting digital connection with consumers.
- Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
- Launch optimised online adverts through Google Adwords, Facebook etc. to increase revenue and brand awareness
- Prepare online newsletters and promotional emails and organise their distribution through various channels
- Provide creative ideas for content marketing and update website
- Collaborate with designers to improve user experience
- Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
- Acquire insight in online marketing trends and keep strategies up-to-date
Requirements - Proven experience as Digital Marketing Executive or similar role
- Excellent understanding of digital marketing concepts and best practices
- Experience with B2C social media, Google Adwords, email campaigns and SEO/SEM
- Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
- Skills and experience in creative content writing
- Analytical mindset and critical thinking
- Excellent communication and interpersonal skills
- Graduate. Qualification in Digital Marketing will be a big plus.
