Digital Marketing Executive

English Communication Must

Experience: 1 - 3 Years

Salary Range: 25000-35000 Per Month

Digital Strategy Development:

Develop and implement digital marketing strategies aligned with overall business objectives.

Identify key performance indicators (KPIs) and set goals for digital marketing campaigns.

Online Advertising:

Plan and execute online advertising campaigns across various channels, such as Google Ads, social media platforms, and display networks.

Optimize ad campaigns for maximum ROI and performance.

Social Media Management:

Create, curate, and manage engaging content for social media platforms.

Build and maintain a social media calendar.

Monitor social media channels for trends and engagement opportunities.

Search Engine Optimization (SEO):

Conduct keyword research and implement on-page and off-page SEO strategies to improve website visibility on search engines.

Monitor and report on website performance using SEO tools.

Email Marketing:

Plan and execute email marketing campaigns, including designing newsletters and analyzing performance metrics.

Build and maintain email lists and segmentations.

Content Marketing:

Create and manage content for digital platforms, including blogs, articles, and multimedia content.

Collaborate with content creators and designers to develop compelling and shareable content.

Analytics and Reporting:

Use analytics tools to track and analyze the performance of digital marketing campaigns.

Prepare regular reports on key metrics and provide insights for improvement.

Website Management:

Collaborate with web developers to ensure the website is optimized for digital marketing efforts.

Implement and maintain website tracking tools (e.g., Google Analytics).

Digital Marketing Budget Management:

Manage and allocate budgets for various digital marketing channels and campaigns.

Monitor spending and adjust strategies to optimize return on investment.

Market Research:

Stay updated on industry trends, competitor activities, and emerging digital marketing technologies.

Conduct market research to identify new opportunities and consumer preferences.

Conversion Rate Optimization (CRO):

Implement strategies to improve website conversion rates and user experience.

A/B test different elements of campaigns to optimize for conversions.

Collaboration:

Work closely with cross-functional teams, including sales, product management, and design, to ensure cohesive and integrated digital marketing efforts.