Overview:
The Digital Marketing Executive plays a crucial role in developing and implementing marketing strategies to enhance the online presence of the company. This role is essential in driving brand awareness, lead generation, and customer engagement through various digital channels.
Key Responsibilities:
- Develop and manage digital marketing campaigns
- Utilize SEO strategies to increase website traffic
- Manage and optimize PPC campaigns
- Create and manage content for social media platforms
- Analyze and report on digital marketing efforts
- Utilize analytics tools to measure campaign performance
- Identify trends and insights to optimize campaign performance
- Collaborate with internal teams to create landing pages and optimize the user experience
- Plan and execute email marketing campaigns
- Stay up-to-date with digital marketing trends and best practices
Required Qualifications:
- Bachelors degree in Marketing, Communications, or related field
- Proven experience in digital marketing or similar role
- Strong understanding of digital marketing concepts and best practices
- Proficiency in web analytics tools
- Experience with A/B and multivariate experiments
- Knowledge of website and marketing analytics tools
- Excellent written and verbal communication skills
- Ability to manage multiple projects and work within a team
- Up-to-date with the latest trends and best practices in online marketing
- Certifications in Google AdWords, Google Analytics, or similar platforms
