Digital Marketing Executive

What's Ditto

At Ditto, our mission is to empower users with a deep understanding of insurance, enabling them to narrow down choices, sidestep common pitfalls, and ultimately make well-informed decisions. From delivering expert insurance advice to facilitating smooth policy purchases and providing dedicated claim support, Ditto ensures a seamless end-to-end insurance experience.

We pioneered the industry-first No-spam policy, underscoring our commitment to user-centric solutions. Over the past three years, we've successfully assisted over 300,000 users with personalised advice on health and term insurance. And we have a whopping 4.9 rating with 5000+ reviews on Google.

Ditto is part of the Finshots family, a leading financial newsletter boasting a subscriber base of over 500K+ and we are backed by India's largest stock-broker Zerodha.

Oh, did we mention We won LinkedIn's Top Startup award for two consecutive years - 2022 & 2023.

What do we do at Ditto

At Ditto, we're not just changing the game; we're creating a whole new playbook for insurance marketing in India

And in a bid to do that, Ditto has steered clear from the traditional ways of marketing insurance. We have grown through a heavy focus on educational content, seamless influencer & brand integrations, and word-of-mouth marketing.

Now, we're looking to build a strong performance marketing division.

The objective of this division would be to bring high-quality leads for Ditto & maximize ROI, aligned with our services (hotline & chat support) & business divisions (health insurance & term insurance).

We're looking to extensively scale performance marketing with an adept, experienced performance marketing executive.

Role and Responsibilities

• Campaign Building:

- Develop, implement, and manage search, social media, display, and retargeting campaigns across all paid marketing channels.

- Continuously monitor and optimise campaigns to achieve high-quality leads at lower CPL.

- Conduct A/B testing to improve ad performance and conversion rates.

- Manage campaign budgets, forecasting, and pacing to ensure efficient spend and performance.

- Should be able to understand our digital ecosystem and map the leads from respective campaigns end level conversions.

- Conduct detailed analysis on campaigns, keywords, Adcopies, locations and come up with powerful insights.

• Channel Expertise:

- Stay updated with the latest trends and best practices in performance marketing and digital advertising.

- Maintain expert knowledge of key digital marketing platforms, including Google Ads, Meta Ads & Bing Ads.

Explore and evaluate new performance marketing channels where there are better opportunities for high quality leads.

• Content and Creative:

- Work closely with the content & creative team to develop compelling ad copy, images or videos that align with campaign objectives.

Requirements :

• A minimum of 2-3 years experience in Search Engine Marketing (SEM) or Paid Marketing
• Strong understanding of digital marketing channels, including SEM, social media advertising, display advertising, and email marketing
• Expertise in data analysis and campaign optimization using analytics tools like Google Analytics
• Proven ability to develop and implement performance marketing strategies that drive lead generation, increase conversions, and maximise ROI
• Excellent communication and presentation skills
• Ability to work independently and as part of a team
• Google Ads, Meta Ads & Bing Ads.

Perks :

• Comprehensive Health Insurance & Term Insurance
• Compensation as per Industry standard

Our Interview Process :

We would like to help you minimise your time and effort. There are 4 rounds & we will be working towards completing all the rounds within a maximum of 1 week time.

The schedule is as follows:

1. Introductory call with HR
2. Task or Assignment
3. Task Presentation round
4. Founders round

This is an in-office role. Our address is : 175/176 Bilekahalli, BG Road, JP Nagar, Bengaluru, Karnataka 560076