Creating Digital Marketing strategies in accordance with client goals and requirements.
Taking care of the different aspects of Digital Marketing from SEO, SEM, Social Media Marketing, Content Marketing, Performance Marketing, Email Marketing etc.
Taking care of offline marketing activities for clients such as OOH Marketing and so on.
Creating strategies to increase online traffic, generate leads, remarketing strategies for the clients growth.
Designing and overseeing the different aspects of the digital marketing department, which includes emails, creating and maintaining databases, displays, and advertising campaigns.
Plan and manage various social media platforms such as Facebook, Instagram, LinkedIn, Twitter, Quora, Pinterest, Google, Reddit etc.
Develop and monitor campaign budgets.
Tracking the conversions and improving the percentages and numbers.
Improving the user experience on the companys website which includes design, content and usability.
Prepare accurate reports and analyse the performance of the marketing campaigns. Accordingly, they should take action after understanding what went wrong.
Coordinate with different departments to improve the overall results.
Manage, train and supervise the rest of the team.
Identify the latest trends and technologies emerging in the market. They should also respond to them quickly.
Evaluate the important metrics which affect the traffic website, target audience, and service quotas.
Work with the team daily to brainstorm innovative and new growth strategies.
Manage and oversee all different contests, digital projects, and giveaways properly.
Collecting and Evaluating customer feedback data regularly.
Evaluating competitors Digital Marketing strategies, creating plans and providing suggestions to perform better.
Review and create standard operating procedures (SOPs) and advise on opportunities for improvement.
Train new operational employees if required.
Coordinate and manage the work of all operational employees by directing members of the team to meet company goals and key performance indicators (KPIs)
Manage employee performance and assists employees in making improvements to their performance through coaching, mentoring, training, skill development, and administering performance reviews.
Ability to collaborate with cross-functional peers, managers, subordinates, and partners to achieve business results.
Job Requirements
A bachelors degree in marketing major or a relative field is a must having certificates/ Courses in the digital marketing field.
The candidate should have a minimum of 2 years of experience in advertising and digital marketing in a managerial position.
Needs to be experienced with Google ads, Facebook ads, LinkedIn ads etc.
In-depth knowledge of different social media platforms, website analytics, and best practices.
Good knowledge of different digital marketing channels and experience with online marketing tools and best practices.
Able to work with colleagues at all levels to develop marketing goals and evaluate results
Good at problem-solving, writing skills and has great analytical skills
Highly creative in work, outstanding interpersonal and communication skills.
Stay up-to-date with the latest trends in the industry and technologies in the market.
