Digital Marketing Executive

Publishing & Engagement

• Optimize the social media account to ensure brand consistency
• Creating & Managing Social Media Accounts
• Social media publishing for clients & Dechcept with caption writing
• Edit and post videos, stories, podcasts, and audio content to online sites
• Engagement on So Run all kinds of performance ads, like Lead generation, Awareness, traffic, engagement, Sales shopping
• social Media Platforms
• Online Reputation Management

Ads

• Do Ads planning, which includes targeting, budgeting etc
• Creating, Managing & Observing Ads on Facebook and Google
• Generating quality leads for the clients
• Management of Facebook and Google AdWords accounts, Online marketing platforms used to generate sales
• Create online banner adverts and oversee pay per click (PPC) ad management
• Daily Leads update in Client Group

SEO & Guest Blogging

• Update blogs on website
• Website Updation
• Prepare Checklist for SEO includes DA, PA
• Check Tool integrated
• Keyword research
• On page audit
• Add backlinks in off page & guest blogging
• Track and analyze website traffic flow and provide regular internal reports

Project Co-ordination

• Write emails & messages professionally to record all discussions with the client
• Acting as an social media account manager for all the clients
• Be the interface between the client and the operations team from contract to completion of deliverables
• Co-ordination and Take follow ups from team, clients & vendors

Planning & Reporting

• Monthly Report analysis, generation & sharing with team & client
• Do weekly planning & wrap up of projects
• Generate Ads reports

Research & Analysis

• Monitoring and analyzing social media metrics such as engagement, reach, and conversions to assess the effectiveness of social media campaigns.
• Evaluating the performance of email marketing campaigns, including open rates, click-through rates, and conversion rates, and optimizing campaigns based on this data.
• Research current trends
• Conducting keyword research to identify relevant terms and phrases that can be targeted in search engine optimization (SEO) and pay-per-click (PPC) campaigns
• Keeping abreast of the most recent developments in digital marketing technology and market trends.

Influencer Management

• Researching and identifying influencers within the brand's niche or industry who have a relevant and engaged audience that aligns with the brand's target demographic.
• Negotiating terms of collaboration with influencers, including compensation, deliverables, and timeline, while ensuring that agreements are mutually beneficial for both parties.
• Collaborating with influencers to develop creative campaign concepts and strategies that align with the brand's marketing objectives and resonate with their audience.
• Monitoring the performance of influencer campaigns in real-time, tracking metrics such as reach, engagement, and conversions, and analyzing data to assess the effectiveness of the campaign.
• Managing contracts and agreements with influencers, ensuring that all terms and conditions are met, and handling any legal or logistical issues that may arise.
• Analyze the performance of influencer campaign.