Overview:
We are looking for a talented and highly motivated Digital Marketing Associate / Assistant Manager. In this role, you'll be responsible for managing social media handles, operations, and executing paid media campaigns on LinkedIn, Meta, SEO/SME and providing analytics/reporting as required.
1. Responsibilities
Digital and Social Media
- Managing Social Media: Oversight of Meta/Insta and LinkedIn/ X (Twitter) editorial calendar and Community Management. This would include creating, managing, and optimising social media copies, and calendars, as well as posting schedules.
- Working together with the wider Marketing & Communication team to ideate, create, and publish original and engaging deals content in line with ConsultAdd standards for various communication channels like website, social media and traditional media.
- Manage social media accounts/communities/website and ensuring a constant pipeline of content.
- Key Campaigns- Develop and manage the implementation of seasonal digital marketing plans and communication calendar including targeted paid media and social copy to support marketing teams.
- Assist with producing clear creative briefs that allow designers to transform social posts and campaign concepts into high-quality social-first content for each platform.
- Use comprehensive project management skills to manage day-to-day digital marketing-related activities.
Analytics and Reporting
- Measure and report the performance of all digital marketing campaigns, assess against goals (ROI and KPIs) and look for trends to improve.
- Use data-driven social media insights to help develop ideas and future content that will resonate with and create greater engagement with our audiences and communities.
- Define KPI's, measurement and ROI for digital activations and campaigns. Build dashboards and set up SOP for report sharing.
- Remain on top of current digital marketing tools, techniques, and trends. Identify the latest trends in the digital and social media landscape platforms, engagement, experience, performance, and tools, and put forward ideas for how we should adapt to these changes, with relevance to ConsultAdd's channels and overall goals.
Knowledge, Skills, and Abilities:
- Excellent copywriting and communication skills preferably from digital marketing agency or client-side digital marketing team.
- Proven work experience as a Social media manager across paid, owned and earned media
- Ability to manage digital operational activities single-handedly
- Interpersonal skills, team player, self-starter, drive for results
- Ability to plan, prioritize and coordinate multiple business demands and manage stakeholder expectations
- Own campaigns end to end and hunger to show impact on business
- Able to act effectively under the pressure of last-minute deadlines and changing priorities, demonstrating initiative and the ability to solve problems quickly.
- Demonstrates an agile mindset and approach, and who can flex the delivery of their role as the needs of the business change over time.
2. Required Qualifications and Background
- Minimum of 1 - 3 years hands-on experience in Integrated IT Industry
- B2B experience is a must.
- Mandatory Skill Set- social media, Email Marketing
- Preferred Skill Set-Digital Marketing
- Qualifications - Preferably MBA, or any Graduate
Why Join Us:
- Competitive pay.
- Health care package and related benefits.
- Growth and professional development opportunities.
- Collaborative work culture.
- Bi-Annual appraisal
