Digital Marketing Executive

About the Role

We are seeking a passionate and creative Digital Marketing Executive to join our growing team. You will play a key role in developing and executing our digital marketing strategy, driving brand awareness, student lead generation, and website traffic.

Responsibilities

• Develop and manage engaging content for social media platforms (e.g., Facebook, Instagram, Twitter) to promote CollegeGuru's services and connect with prospective students.
• Create and execute paid advertising campaigns across various digital channels (e.g., Google Ads, social media advertising) to generate leads and drive website traffic.
• Assist with Search Engine Optimization (SEO) efforts to improve CollegeGuru's ranking in search engine results pages.
• Manage and analyze website traffic data using analytics tools (e.g., Google Analytics) to measure campaign performance and identify areas for improvement.
• Stay up-to-date on the latest digital marketing trends and technologies.
• Collaborate with other marketing team members to develop and implement comprehensive marketing campaigns.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field (preferred)
• 1-2 years of experience in digital marketing
• Strong understanding of social media marketing principles and best practices
• Experience with content creation, copywriting, and graphic design (a plus)
• Proficiency in Google Analytics and other marketing analytics tools
• Excellent written and verbal communication skills
• Ability to work independently and manage multiple tasks simultaneously
• A passion for education and a strong desire to help students achieve their academic goals.

Benefits

• Be part of a team that is passionate about making a difference in the education sector.
• Continuous learning and development opportunities.

Job Type: Full-time

Pay: 15,000.00 - 25,000.00 per month

Benefits:

• Paid sick time
• Paid time off

Schedule:

• Day shift

Supplemental Pay:

• Performance bonus
• Yearly bonus

Ability to commute/relocate:

• Kalamassery, Kochi, Kerala: Reliably commute or planning to relocate before starting work (Preferred)

Education:

• Diploma (Preferred)

Experience:

• Digital marketing: 2 years (Required)

Work Location: In person