Digital Marketing Executive

About the Role

We are seeking a passionate and creative Digital Marketing Executive to join our growing team. You will play a key role in developing and executing our digital marketing strategy, driving brand awareness, student lead generation, and website traffic.

• Responsibilities

Develop and manage engaging content for social media platforms (e.g., Facebook, Instagram, Twitter) to promote CollegeGuru's services and connect with prospective students.

• Create and execute paid advertising campaigns across various digital channels (e.g., Google Ads, social media advertising) to generate leads and drive website traffic.

Assist with Search Engine Optimization (SEO) efforts to improve CollegeGuru's ranking in search engine results pages.

• Manage and analyze website traffic data using analytics tools (e.g., Google Analytics) to measure campaign performance and identify areas for improvement.

Stay up-to-date on the latest digital marketing trends and technologies.

• Collaborate with other marketing team members to develop and implement comprehensive marketing campaigns.

• Qualifications

Bachelor's degree in Marketing, Communications, or a related field (preferred)

• 1-2 years of experience in digital marketing

Strong understanding of social media marketing principles and best practices

• Experience with content creation, copywriting, and graphic design (a plus)

Proficiency in Google Analytics and other marketing analytics tools

• Excellent written and verbal communication skills

Ability to work independently and manage multiple tasks simultaneously

• A passion for education and a strong desire to help students achieve their academic goals.

• Benefits

Be part of a team that is passionate about making a difference in the education sector.

• Continuous learning and development opportunities.

Job Type: Full-time

Benefits:

• Paid sick time

Paid time off
Schedule:

• Day shift

Supplemental Pay:

• Performance bonus

* Yearly bonus

Ability to commute/relocate:

• Kalamassery, Kochi, Kerala: Reliably commute or planning to relocate before starting work (Preferred)

Education:

• Diploma (Preferred)

Experience:

• Digital marketing: 1 year (Required)

Work Location: In person