Position Overview:
As a Digital Marketing Executive , you will play a crucial role in developing and implementing digital marketing strategies to enhance our online presence, engage our target audience, and drive business growth. You will be responsible for planning and executing digital marketing campaigns across various platforms while closely monitoring and analyzing their performance.
Key Responsibilities:
- Digital Strategy Development: Collaborate with the marketing team to create comprehensive digital marketing strategies aligned with the company's goals and objectives.
- Campaign Management: Plan, execute, and optimize digital marketing campaigns across various channels, including social media, email marketing, PPC, SEO, and content marketing.
- Content Creation: Develop engaging and high-quality content for digital marketing channels, including blog posts, social media updates, email newsletters, and more.
- Social Media Management: Manage and grow our social media presence by creating and curating content, engaging with followers, and analyzing social media performance metrics.
- Email Marketing: Create and execute email marketing campaigns, including designing newsletters, segmenting the email list, and analyzing campaign results.
- SEO Optimization: Optimize website content for search engines to improve organic search rankings and increase website traffic.
- Analytics and Reporting: Monitor and analyze the performance of digital marketing campaigns using analytics tools and provide regular reports and insights to drive improvements.
- Budget Management: Efficiently manage digital marketing budgets to maximize ROI and ensure cost-effective campaigns.
- Market Research: Stay updated with industry trends and competitive analysis to identify opportunities and threats.
Qualifications:
- Bachelor's degree in Marketing, Business, or a related field.
- Proven experience in digital marketing, including SEO, SEM, social media, and email marketing.
- Familiarity with digital marketing tools and platforms such as Google Analytics, Google Ads, social media management tools, and email marketing software.
- Excellent written and verbal communication skills.
- Creative thinking and the ability to generate innovative ideas.
- Strong analytical and problem-solving skills.
- Adept at multitasking and meeting deadlines.
