Dear Applicant
We are looking for an enthusiastic and dynamic Digital Marketing Executive who is passionate about the ever-evolving world of digital marketing to join our team. In this role, you will be responsible for shaping our organization's digital presence, driving customer acquisition, and nurturing long-term relationships with our existing clientele.
Job Description
As a Digital Marketing Executive at Certcube Labs Pvt Ltd, you should have a minimum of 1 year of experience in B2B. The ideal candidate will have a deep understanding of B2B digital marketing strategies and a proven track record of successfully generating high-quality leads within this sector.
This role requires a proactive individual who can develop and execute strategic digital marketing campaigns tailored to the unique needs and preferences of B2B audiences.
Responsibilities
- Develop and implement comprehensive digital marketing strategies focused on B2B lead generation, leveraging various digital channels such as Email marketing, Content marketing, SEO, Google ads, Social media, and Meta ads
- Collaborate with the marketing team to create engaging and relevant content, landing pages, and marketing collateral optimized for B2B lead conversion
- Utilize marketing automation tools and CRM systems to streamline lead generation processes, track campaign performance, and nurture leads throughout the sales funnel
- Develop and execute Ads campaigns across well-known search engines and social media platforms
- Maintain the workflow with the various tools like Ubersuggest , Bing webmaster, Baydu webmaster, Meta and Google platform toolkits
- Drive all B2B digital marketing activities, in collaboration with the Business Development Team.
- Work closely with the Business Development team to ensure alignment between marketing efforts and sales objectives, including lead qualification and handover
- Monitor and analyze key performance metrics, including website traffic, conversion rates, and ROI, to measure the success of marketing initiatives
- Conduct market research and competitor analysis to identify opportunities and trends in the digital marketing landscape
- Brainstorm new and creative growth strategies
- Analyze campaign data and key performance indicators (KPIs) to measure the effectiveness of digital marketing initiatives and optimize for continuous improvement
Candidates Skills
- Minimum 2-3years of experience in digital marketing with minimum 1year of experience in B2B digital marketing
- Strong understanding of B2B digital marketing strategies and tactics, including Email marketing, Content marketing, SEO, Google ads, Social media, and Meta ads
- Proficiency in marketing automation tools, CRM systems, Google Analytics, Google Ads, Bing Webmaster, Facebook Business Manager, Ubersuggest, Canva, Adobe Photoshop, Video editing tools, and Mass email services
- Excellent communication skills, both written and verbal, with the ability to create compelling content tailored for B2B audiences
- Creative thinking and problem-solving abilities
- Ability to work independently and as part of a team
Qualifications
- Bachelor's degree in Computer Science, Marketing, Business, or a related field
- Minimum 2-3 years of proven experience in Digital Marketing
- Any digital marketing vendor-neutral certification
Benefits
- Potential for career advancement within the company, including promotions to higher-level marketing or management roles
- Opportunities to scale knowledge with international market strategies
- An inclusive and positive company culture that fosters collaboration and creativity
- The chance to express your creativity and innovation in digital marketing campaigns
