Job Title: Digital Marketing Executive
Division/Company/Entity: ASSA ABLOY SAARC Opening Solutions
Location: Gurgaon
Department: Marketing
Reports to: Head - Marketing
Does this job have supervisory responsibilities No
Summary
Position Summary
We are looking for an experienced Digital Marketing Executive to assist in the planning, execution and optimization of our online marketing efforts. The promotion of products and services through digital channels is a complex procedure with great potential which becomes increasingly useful for companies such as ours.
The ideal candidate will have a passion for all digital marketing and technology. You will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue. You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign.
Roles and Responsibilities:
- Managing, creating campaigns AMS and other ecom marketplaces modules.
- Monitoring budgets and keyword spending for amazon marketing services (AMS)
- Assist and work closely with content management team, in the formulation of ideas to build a lasting digital connection with consumers
- Plan and monitor the ongoing all company's brand presence on social media (Instagram, Facebook etc.)
- Launch and manage optimized online campaigns through Google Adwords, Facebook etc. to increase company and brand awareness.
- Monitor and actively involved in SEO efforts (keyword, image optimization etc.)
- Prepare online newsletters and promotional emails and organize their distribution through various channels
- Prepare campaign calendars for business verticals and regular monitoring
- Collaborate with designers to improve user experience
- Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
- Acquire insight in online marketing trends and keep strategies up-to-date
- Maintain partnerships with media agencies and vendors
Skills Required:
- Proven experience as Digital Marketing Executive or similar role
- Excellent understanding of digital marketing concepts and best practices
- Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM
- Working knowledge of ad serving tools (e.g., DART, Atlas)
- Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
- Skills and experience in creative content writing
- Analytical mindset and critical thinking
- Excellent communication and interpersonal skills
Education Qualification & Experience required:
- BBA/MBA with specialization in Digital Marketing or relevant field
- 3-4 years of experience in managing digital marketing
- Preferably from B2C industry
Additional Information:
Should be flexible in working hours, Ready to travel if required.
Note: This job description is not intended to be an all-inclusive list of duties and responsibilities. Rather, it is intended only to describe the general nature of the job. Employee may be expected to perform other related duties as required to meet the ongoing needs of the organization.
We are the ASSA ABLOY Group
Our people have made us the global leader in access solutions. In return, we open doors for them wherever they go. With nearly 52,000 colleagues in more than 70 different countries, we help billions of people experience a more open world. Our innovations make all sorts of spaces physical and virtual safer, more secure, and easier to access.
As an employer, we value results not titles, or backgrounds. We empower our people to build their career around their aspirations and our ambitions supporting them with regular feedback, training, and development opportunities. Our colleagues think broadly about where they can make the most impact, and we encourage them to grow their role locally, regionally, or even internationally.
As we welcome new people on board, it's important to us to have diverse, inclusive teams, and we value different perspectives and experiences.
