Digital Marketing Executive

The ideal candidate will oversee the online marketing strategy for the organization by planning and executing digital marketing campaigns. This candidate will launch advertisements and create content to increase brand awareness. This candidate will have previous marketing experience and be able to monitor the company's social media presence.

Responsibilities

Retention Marketing:

1.Drive the end-to-end customer lifecycle journey through various Engagement and Retention strategies across customer cohorts

2.Execute and Manage key reactivations mediums like Push/SMS/Email/WhatsApp

3.Knowledge on Platforms like Contlo, GupShup, TrustSignal, MoEngage and other MarTech tools.

4.Identify the customer and their personas, create relevant customer cohorts and strategies to target these customers effectively across channels

5.Work closely with the creative team to define Email/WhatsApp templates for campaigns

Content creation:

1.Research and generate ideas in beauty, health & wellness domain

2.Write and edit articles, blogs, and website copy

3.Colloborate with design and marketing teams to create visually appealing content

4.Optimise content for SEO to drive organic traffic

5.Visualize communication approaches for various marketing platforms like Website, Email, SMS and Web notifications

Customer Support:

1.Manage and lead a team of customer support representatives to drive website sales

2.Monitor customer interactions and provide feedback to the support team

3.Identify and address customer service issues and resolve escalated cases

4.Analyse customer support data to identify trends and areas for improvement

5.Train and onboard new customer support representatives

6.Ensure that customer inquiries and issues are resolved in a timely manner

Qualifications

1.Bachelor's degree in marketing, Communications, or a related field

2.1-3 years of experience in digital marketing/ e-commerce domain

3.Excellent written and verbal communication skills

4.Experience with email marketing and marketing automation tools

5.Creative mindset with a passion for staying updated on digital marketing trends

6.Proficiency in digital marketing tools and analytics platforms