The ideal candidate will oversee the online marketing strategy for the organization by planning and executing digital marketing campaigns. This candidate will launch advertisements and create content to increase brand awareness. This candidate will have previous marketing experience and be able to monitor the company's social media presence.
Key Responsibilities:
- Plan and execute marketing projects and campaigns
- Create and distribute marketing collaterals across various media and platforms
- Perform continuous SEM (paid) and SEO (organic) activities
- Execute SMS and email marketing campaigns
- Manage social media efforts to improve KPIs (likes, shares, tweets, etc.)
- Oversee and optimize website and online assets
- Promote products/services in the digital space
- Research and use new media to reach new customers, generate leads, and retain customers
- Analyze market research and plan promotions and competitions based on findings
Qualifications
- Candidate must have a minimum 2 years of relevant experience executing all the digital marketing channels
- Leadership and team management experience
- Direct Client handling experience
- Ability to work independently on projects and also collaborate as a team member
- Candidate must have good English communication skills, both oral and written
- Should have worked on Google Analytics, Google Tag Manager and Google Webmaster tools
- Knowledge of word press or any other CMS
- Google, and Hubspot certification preferred (analytics & ads)
