Digital Marketing Executive

Company Name: 1XL

Job Type: Full Time

Location: Pune

CTC: Rs. 30,000 - 35,000/Month

Experience: 2 - 3 years

1XL is a Dubai-based dynamic and versatile company that encompasses various aspects of personal and professional growth. With a commitment to empowering individuals and organisations, 1XL aims to inspire, educate and equip people with the tools they need to succeed in various domains of life.

We are seeking a skilled and motivated Digital Marketing Executive to join our team. As a Digital Marketing Executive, you will be responsible for developing, implementing, and managing various digital marketing campaigns to promote our products/services, enhance brand awareness, and drive customer engagement.

Responsibilities

• Develop and implement effective digital marketing strategies to achieve organizational goals.
• Create and manage comprehensive digital marketing plans aligned with business objectives.
• Monitor and optimize website performance, ensuring a seamless user experience.
• Develop engaging and relevant content for various digital platforms, including social media, blogs, and email campaigns.
• Utilize content marketing strategies to drive traffic and increase brand visibility.
• Manage and maintain social media platforms, including content creation, posting, and engagement.
• Analyze social media metrics to assess the performance of campaigns and optimize strategies accordingly.
• Conduct keyword research and optimize website content for search engines.
• Execute and manage pay-per-click (PPC) advertising campaigns to enhance online visibility.
• Create and execute email marketing campaigns to nurture leads and engage customers.
• Monitor email performance and make data-driven adjustments to improve campaign effectiveness.
• Track and analyze digital marketing efforts using tools such as Google Analytics.
• Generate regular reports detailing campaign performance, ROI, and key metrics.
• Work closely with cross-functional teams to ensure alignment and integration of marketing strategies.
• Collaborate with designers, developers, and content creators to achieve marketing objectives.

Requirements

• Proven experience in digital marketing, preferably in a similar role.
• Proficient in using digital marketing tools and platforms (e.g., Google Analytics, SEO tools, social media management tools).
• Strong understanding of digital marketing principles, strategies, and best practices.
• Excellent communication and interpersonal skills.
• Ability to analyze data and make data-driven decisions.
• Creative thinker with a problem-solving mindset.
• Detail-oriented and well-organized.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.