Digital Marketing

DIGITAL MARKETING (EVENT INDUSTRY)

Job Requirements and Responsibilities:

Plans and executes all web, SEO/SEM, database marketing, email, social media, and Google ads.

Wordpress Website Management. (3 Websites)

Designs, builds, and maintains our social media presence.

Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).

Identifies trends and insights and optimizes spend and performance based on the insights.

Brainstorms new and creative growth strategies through digital marketing.

Plans, executes, and measures experiments and conversion tests.

Create landing pages and optimize user experience.

Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

Evaluates and implements emerging technologies.

Digital Marketing and Additional Qualifications / Skills:

Self-motivated yet customer-focused

Proficient in marketing research and statistical analysis

Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate

Graphic Design skills will be appreciated.

Content writing

Video Editing (very important)

Education & Experience

Minimum 2 years experience.

Experience in Event Management Industry and/or familiarity with the industry and its requirements.

Bachelor's or master's degree in marketing or a related field will be favourable.

Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)

Working knowledge of ad serving tools

Experience in setting up and optimizing PPC campaigns on all major search engines

Working knowledge of HTML, CSS, and JavaScript development and constraints

Job Type: Full-time

Pay: 9,655.40 - 30,000.00 per month

Benefits:

• Cell phone reimbursement

Experience:

• Digital marketing: 1 year (Preferred)

Work Location: In person

Expected Start Date: 23/10/2024