Job Title: Digital Marketing Associate
Location: F-334, 1st Floor, Phase-8B Mohali- 160055
Job Type: Full-time
Experience Required: Minimum 1-2 years in Digital Marketing, with a focus on lead generation for eCommerce brands or businesses
Job Description:
We are seeking a skilled and driven Digital Marketing Associate with a strong background in lead generation and hands-on experience managing advertising campaigns for eCommerce brands. This role is perfect for a candidate who is passionate about digital marketing strategies, data-driven growth, and effective lead generation.
Key Responsibilities:
- Lead Generation: Develop and execute lead generation strategies through various digital channels, focusing on generating quality leads for our eCommerce business.
- Campaign Management: Plan, create, and manage paid advertising campaigns on platforms like Google Ads, Facebook, Instagram, and other relevant channels to maximize ROI.
- Content & Ad Strategy: Collaborate with the creative team to develop ad content that aligns with campaign goals and effectively drives user engagement and conversions.
- Performance Analysis: Regularly analyze campaign performance using tools such as Google Analytics and provide actionable insights for optimization.
- Audience Targeting & Segmentation: Utilize audience data and behavior analysis to refine targeting and enhance campaign effectiveness for high-quality lead generation.
- Competitor Analysis: Monitor competitor activities and industry trends to identify new opportunities and keep strategies competitive and innovative.
Qualifications and Skills:
- Proven experience in digital marketing with a focus on eCommerce and lead generation.
- Proficiency in Google Ads, Facebook Ads Manager, and other advertising platforms.
- Strong understanding of SEO, SEM, and analytics tools (e.g., Google Analytics).
- Excellent written and verbal communication skills.
- Analytical mindset with attention to detail and a results-oriented approach.
- Ability to work independently as well as collaboratively within a team environment.
Preferred Qualifications:
- Certification in Google Ads, Facebook Blueprint, or other digital marketing platforms.
- Experience in A/B testing and data-driven marketing.
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