Roles and Responsibilities :- Plan all the SEO, web, social media, email and display marketing campaigns for the marketing team.
Allocate specific budgets to each marketing role and divide the marketing campaigns over a period of time and among the marketing team- Collection and interpretation of data from various marketing campaigns and analysis of that data
Identification of trends and communication of these trend insights to the respective groups
- Planning, executing and measuring the conversion rates from digital marketing campaigns
Identifying crucial customer conversion points and drop off points that maximises user funnels- Being up to date with emerging technologies and use of them to maximise output
Periodic measurement of digital marketing campaign performance and evaluation of the performance against goals and other key performance indicators
- Brainstorming new digital marketing platforms and ways to capture customer attention
* Creating, proofreading and editing for various digital marketing content to ensure consistency in branding
- Creating, proofreading and editing for various marketing sources to ensure consistency in branding
Job Types: Full-time, Permanent
Education:
Experience:
- Digital marketing: 2 years (Preferred)
Work Location: In person