Lead Digital MarketingThe Role
We are looking for a qualified Lead Digital Marketing to take the lead in developing successful, long-term digital marketing strategies for our company. As a Lead Digital Marketing, you should have in-depth marketing experience and a passion for digital technologies. You will work closely with different teams to ensure consistency through all digital marketing channels. You should also provide forward-thinking ideas to build and maintain a strong company web presence. Ultimately, you should be able to drive all digital marketing efforts to achieve our business objectives.
What You'll Do
- Build, plan and implement the overall digital marketing strategy
Manage the strategy Manage and train the rest of the team- Stay up to date with the latest technology and best practices
Manage and oversee different digital marketing channels
Prepare and manage digital marketing budget- Oversee all the company's social media accounts
Measure and manage online content
- Track SEO and Google Analytics data and make complex analysis
Build and inbound marketing plan- Anticipate sales performance trends
Organize and lead digital marketing team
- Research competition, investigate benchmarks and provide suggestions for improvement
Who We're Looking For
- Minimum 8 to 10 yrs of experience in Sr Level
Demonstrable experience in designing and implementing successful digital marketing campaigns- Strong understanding of how all current digital marketing channels function
Solid knowledge of online marketing tools and best practices
- Hands on experience with SEO/SEM, Google Analytics and CRM software
Familiarity with web design- Excellent analytical and project management skills
Strong team management and communication (written and verbal) skills
- BSc degree in Marketing, Digital technologies or relevant field
What we offer
- The opportunity to have an impact on the lives of thousands of international students
* To work with a brilliant and globally diverse team
- To engage in new markets and with multiple partners across the globe
Location of Work
India
Who We Are:
M Square Media (MSM) is a leader of innovation and globalization initiatives in the international education sector. We strive for people and community empowerment through education, technology, and partnerships with industry and the academe. Across different business lines, we provide agile, first-in-class products in enrolment management, education management, and EdTech.
Through our multi-platform solutions, we help higher education institutions (HEIs) increase their international student enrolment through building global and in-country offices, managing agent networks, and providing personalized services for admissions, marketing, back office support, process management, market entry and expansion, and recruitment automation, to name a few.
The numbers reflect our industry leadership:
Presence in 17 countries and growing
An affiliate network of over 4,500 agents
Direct partnership, PPPs, and strategic alliance with nearly 100 institutions in Canada, US, UK, Australia, Europe, and other leading destinations for students
We are a finalist at the PIEoneer of the Year category of the prestigious PIEoneer Awards
- Our work has created meaningful, long-term impacts on institutional revenue and community transformation through international education, making us a Partner for Life and a Partner in Growth. Know more about us: www.msquaremedia.com.
Thank you for your interest in MSM - we appreciate your desire to work with us! However, only those applicants that have been selected for an interview will be contacted. MSM offers equal employment opportunities to all persons without regard to race, color, ethnicity, religion, sex, sexual orientation, gender identity, national origin, age, marital status, physical or mental disability, parental status, housing status, genetic information, arrest record, source of income, or military status, in accordance with applicable federal, provincial, state, and equal employment opportunity laws.
Job Type: Full-time
Pay: 600,000.00 - 700,000.00 per year
Schedule: - Day shift
Supplemental pay types:
Work Location: In person
