Digital Marketing (Ads Specialist)

We are looking for a talented and driven Digital Marketing Specialist with a core focus on paid advertising to join our team in Delhi NCR. The ideal candidate will have a proven track record of creating and optimizing ad campaigns to drive performance and growth across various digital platforms.

Key Responsibilities:

Develop, execute, and manage digital ad campaigns (Google Ads, Facebook Ads, Instagram, LinkedIn, etc.) aimed at lead generation, brand awareness, and customer acquisition.

Monitor and optimize campaigns for performance, including A/B testing of ad creatives, targeting, and landing pages.

Analyze data and generate reports to track ad performance, ROI, and key metrics like CPC, CTR, and conversion rates.

Collaborate with the creative team to develop compelling ad copy, images, and videos that resonate with the target audience.

Stay updated with industry trends and best practices in digital marketing and advertising platforms.

Manage budgets and allocate spending to maximize return on ad spend (ROAS).

Skills and qualifications:

1+ years of hands-on experience in running and optimizing digital ad campaigns.

Proficiency in Google Ads, Facebook Ads Manager, Instagram Ads, LinkedIn Ads, and other advertising platforms.

Strong analytical skills and the ability to interpret data to make data-driven decisions.

Excellent knowledge of tracking and reporting tools such as Google Analytics, Tag Manager, and campaign dashboards.

Strong verbal and written communication skills.

Ability to work in a fast-paced environment and manage multiple campaigns simultaneously. Benefits:

Competitive salary of up to INR 10 LPA based on experience and interview performance.

Opportunity to work in a dynamic, fast-growing environment.

Collaborative team culture and ample growth opportunities.