Overview
The Digital Marketing Account Manager in the US Shift plays a crucial role in developing and implementing digital marketing strategies, managing client accounts, and driving results. They are responsible for ensuring client satisfaction, overseeing campaigns, and optimizing performance to achieve business objectives.
Key Responsibilities
- Develop and execute digital marketing strategies
- Manage client accounts and serve as the main point of contact
- Conduct performance analysis and provide actionable insights
- Collaborate with cross-functional teams to meet client goals
- Monitor and optimize digital advertising campaigns
- Ensure adherence to timelines and budgets
- Stay updated on digital marketing trends and best practices
- Create and present regular performance reports to clients
- Identify opportunities for account growth and upselling
- Lead client meetings and communication
- Implement SEO and SEM strategies to improve client outcomes
- Oversee social media and content marketing strategies
- Manage email marketing and automation
- Collaborate with internal teams to improve service offerings
- Conduct market and competitive research
Required Qualifications
Skills and Qualifications
- Proven experience in account management with a focus on digital
marketing, particularly within international B2B contexts.
- 2+ years of experience with digital marketing domain
- Strong understanding of digital marketing channels and tactics (e.g., SEO,
SEM, content marketing, social media, email marketing).
- Excellent client-facing skills with the ability to build and maintain strong
relationships.
- Proficient in analyzing digital marketing metrics and translating data into
actionable insights.Skills: digital marketing,email marketing,social media,content marketing,analytics,sem,account management,seo
- Exceptional communication, presentation, and interpersonal skills.
- Experience managing multiple projects and clients simultaneously.
- Ability to work colla
