Develop and execute organic growth strategies and paid advertising campaigns across platforms like Instagram, Facebook, LinkedIn, and Twitter.
Focus on community building, influencer marketing, and creating engaging content strategies that resonate with target audiences.
Content Marketing
Create and manage a content calendar to ensure consistent posting across blogs, social media, and landing pages.
Produce compelling content that tells stories and encourages audience engagement, including copy-writing and content creation tailored for different platforms (e.g., images and videos for Instagram, Facebook, LinkedIn, etc).
Influencer Marketing
Identify, negotiate, and collaborate with influencers to amplify brand messages.
Develop and implement strategies for leveraging both micro and macro-influencers to enhance brand visibility.
SEO for Social Media
Implement SEO strategies across social media profiles and posts, focusing on:
Profile Optimization: Optimize usernames, handles, profile names, bios, and profile links for searchability.
Post Optimization: Create keyword-rich captions, utilize relevant hashtags, and geotag posts to enhance discoverability.
Consistent Posting and Engagement: Ensure regular updates and actively engage with users to foster community interaction.
Analytics and Reporting
Monitor, analyze, and report on the performance of digital marketing initiatives using analytics tools to understand what resonates with audiences.
Adjust strategies based on performance metrics and insights.
Qualifications:
Proven experience in digital marketing, particularly in social media and content marketing.
Strong understanding of social media platforms and best practices.
Excellent writing, editing, and storytelling skills.
Familiarity with SEO principles and techniques, specifically for social media.
Experience in influencer marketing, including identifying and negotiating with influencers.
Proficiency in using analytics tools (e.g., Google Analytics, social media insights) to measure performance and drive strategy.
Creative mindset with strong organizational and project management skills.
