We are looking for an SEO/SEM manager to manage all search engine optimization and marketing activities. You will be responsible for managing all SEO activities such as content strategy, link building, and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google, Yahoo, and Bing to maximize ROI.
QUALIFICATIONS
- A Bachelors Degree or Equivalent Education
- Remote Work Opportunities Available
RESPONSIBILITIES
- Execute tests, collect and analyze data and results, identify trends and insights to achieve maximum ROI in paid search campaigns
- Perform ongoing keyword discovery, expansion, and optimization
- Work with the development team to ensure SEO/SEM best practices must adequately be implemented on newly developed code
- Track, report, and analyze website analytics and PPC initiatives and campaigns
- Research and implement search engine optimization recommendations
- Work with editorial and marketing teams to drive SEO in content creation and content programming
- Manage campaign expenses while staying on budget, estimating monthly costs, and reconciling discrepancies
- Track KPIs to assess performance and pinpoint issues
- Optimize copy and landing pages or search engine marketing
- Develop and implement link building strategy
