Introduction
We believe that every candidate brings something special to the table, including you! So, even if you feel that you're close but not an exact match, we encourage you to apply. We'd be thrilled to receive applications from exceptional individuals like yourself.
Gallagher, a global industry leader in insurance, risk management, and consulting services, boasts a team of over 50,000 professionals worldwide. Our culture, known as The Gallagher Way, is driven by shared values and a passion for excellence. At the heart of our global operations, the Gallagher Center of Excellence (GCoE) in India, founded in 2006, upholds the values of quality, innovation, and teamwork. With 10,000+ professionals across five India locations, GCoE is where knowledge-driven individuals make a significant impact and build rewarding, long-term careers.
Overview
As part of Gallagher's global digital experience team, the Digital Content Writer will help move our business forward by creating dynamic digital experiences that drive leads to Gallagher websites through compelling, optimized written content.
It is an exciting time to be a part of our Corporate Digital Marketing team as we work to unify our global and regional business units and practice. As the company navigates its digital transformation, the digital experience team will lead the digital marketing team on user-center research, user experience, content strategy and SEO to improve digital customer experience on our digital marketing platforms.
How You'll Make An Impact
- You are a writer that creates content with SEO top of mind for multiple brands.
- You write for digital audiences and multiple customers (individuals, small business to global enterprise) and you incorporate empathy in your writing.
- You research the subject from participating in internal interviews to competitive research to understand the topic and gather the information needed to develop the content on the given subject and ask questions when the subject matter is unclear.
- You feel comfortable using analytics to make data-informed decisions about content and page flow.
- You want to be part of a growing team that enjoys having no two days alike, working alongside a talented digital marketing team while having the flexibility to maintain work/life balance.
- You are a skilled communicator who can interview and manage expectations of global stakeholders (Marketing and Sales).
- You bring B2B and B2B2C writing expertise and have a variety of content projects under your belt (insurance and consulting for a primarily B2B audience a plus).
- You adapt the tone and voice to brand guidelines.
- You are flexible and organized; you must be able to keep multiple projects moving forward at the same time and able to write for a US and UK audience.
- You are collaborative with the team and inquisitive to ask questions.
- You are excited to learn new tools and systems and can quickly adapt to using them in.
Write and edit compelling content for digital properties, including new global and existing websites, using SEO best practices to engage audiences and drive leads.
- Initiate and plan content from conducting research, gathering information and developing content briefs with stakeholders to interviewing stakeholders and reviewing drafts with stakeholders to approve optimized content including prototypes of content in Figma.
- Work on day-to-day requests from stakeholders, such as editing and optimizing new web content requests within Workfront.
- Ensure your content uses the proper tone of voice and styles for each brand.
- Understand the design and functionality behind the content with a focus on how to serve the audience and drive leads to deliver the right information at the right time.
- Assist with content audits on all Gallagher domains to measure content effectiveness, recommend changes, draft enhancements and discuss content opportunities with stakeholders.
- Use Google Analytics, search, business data, interviews and UX research data to improve and scale content across digital properties.
- Work with the project team to manage content workflow and proofing/editing of content both before and once it is on a webpage.
- Work closely with the global web team, design, SEO, UX Research and Marketing leads across divisions and regions.
- Continually improve content processes and tools
- Stay informed on competitors and their differentiators globally.
About You
Bachelor's Degree and/or minimum of 5 years of experience working with digital marketing teams and stakeholders.
- Must be fluent in English (US and UK) with exception written and oral skills and be able to meet with all levels of Sales and Marketing.
- Prior experience as content developer within B2B/insurance and risk management a plus
- Digital first expertise developing content for global websites, from creating new content and writing for SEO to indicating topography styles and proofreading the site in preview environment for engagement and leads.
- Skilled at collaborating with digital teams and marketing and sales stakeholders.
- Tools and platforms our content team uses: Google Analytics, Figma, Smartsheets, Trello, Workfront with knowledge of: Marketing Cloud, Usertesting.com, Hotjar, and Qualtrics.
- Ability to manage a multitude of projects at different phases with different global regions and follow-up with stakeholders to keep project moving forward.
- Flexibility to meet with global stakeholders.
- Demonstrated experience in developing content leveraging data and business goals to drive engagement and conversion across many industries.
- Demonstrated experience working on multiple projects of all sizes at the same time.
Additional Information
We value inclusion and diversity
Inclusion and diversity (I&D) is a core part of our business, and it's embedded into the fabric of our organization. For more than 95 years, Gallagher has led with a commitment to sustainability and to support the communities where we live and work.
Gallagher embraces our employees diverse identities, experiences and talents, allowing us to better serve our clients and communities. We see inclusion as a conscious commitment and diversity as a vital strength. By embracing diversity in all its forms, we live out The Gallagher Way to its fullest.
Gallagher believes that all persons are entitled to equal employment opportunity and prohibits any form of discrimination by its managers, employees, vendors or customers based on race, color, religion, creed, gender (including pregnancy status), sexual orientation, gender identity (which includes transgender and other gender non-conforming individuals), gender expression, hair expression, marital status, parental status, age, national origin, ancestry, disability, medical condition, genetic information, veteran or military status, citizenship status, or any other characteristic protected (herein referred to as protected characteristics) by applicable federal, state, or local laws.
Equal employment opportunity will be extended in all aspects of the employer-employee relationship, including, but not limited to, recruitment, hiring, training, promotion, transfer, demotion, compensation, benefits, layoff, and termination. In addition, Gallagher will make reasonable accommodations to known physical or mental limitations of an otherwise qualified person with a disability, unless the accommodation would impose an undue hardship on the operation of our business.
