Digital Campaign Manager, GCC

Digital Campaign Manager, GCC

Do you dream of a job where you have every opportunity to develop and grow both professionally and personally while doing the world's most important job

Welcome to Dibber!

!

Dibber is a global family-owned early childhood education group from the Nordics developing and running over 500 ECD centres and schools in 10 countries and growing strongly. Now it's time to start our journey in India

.
We develop and manage world-class Early Childhood Development (ECD) centres. The purpose to make all children experience and believe they are valuable brings us to work every day. We create experiences for children and their parents or guardians which have a positive impact on their lives. We continuously develop pedagogy, curriculum and concepts designed with holistic child development at hear

t.
Dibber Pedagogy focuses on creating a learning environment for children to develop lifelong learning competencies built on attitudes, knowledge, and skills and to help them succeed in their future education, work, and life. Through every layer of the Dibber Childhood (our pedagogical framework), each child in our preschool goes on a magical learning journ

ey.
Our Dibber Heart Culture provides a warm and inclusive atmosphere for children and employees. We care about each other. We treat others with the kindness and respect we wish to receive. We create positive experiences, and we invest our hearts in what we do and in relationships with each ot

her.
Are you passionate about people, a leader with a warm heart and a great communicator Would you like to help us get a successful start in India and set the foundation for our future growth Then this job is for

you.
About the

role:
We are looking for a highly creative digital marketing manager to join our marketing team. In this role, you will be responsible for all aspects of our marketing operations digital campaign planning and execution. Your goal is to help grow Dibber's influence globally and locally while also increasing brand awareness and lead generation. You will create, execute, and manage paid acquisition and SEO campaigns. You will be responsible for analyzing data to pull insights and inform decisions across all acquisition channels to booth growth. As a leader you will create a sustainable workplace for your team with the right tools, competence and engagement to meet future

needs.
Job responsib

i

lities:
Build and manage acquisition campaigns across various channels including social, SEM, and display to drive revenue and incr

ease ROI. Identify marketing performance issues and pinpoint the root cause analysis with the help of analytics tools such as Google A

nalytics. Analyze and optimize campaign performance based on data-driven insights and strategy using quantitative

analysis. Set and track KPIs effectively for campaign management and opt

imization Effectively communicate complicated analyses by developing easy-to-use reporting or visualization dashboards (demand funnel, marketing planning and budgeting, marketing ROI, operational efficiency, campaign impact, awareness, events, and strateg

ic KPIs). Work with creative and marketing teams to test strategies and innovation. Utilize A/B testing to arrive at informed campaign d

ecisions. Deliver quantifiable improvements in ROI and cost per acquisition (CPA) across all

channels. Plan, develop and implement our SEO strategy. Work towards organic search optimization and ROI max

imization Regularly perform thorough keywords research. Identify key SEO KPIs. Monitor redirects, click rate, bounce rate, and o

ther KPIs Identify our buyer persona to better target identified audiences through digital marketing and SEO. Understanding and mapping of intent to buyer behavior and digital marketing

programs. Collaborate with web developers and marke

ting team Stay up to date with the latest SEO and digital marketing latest trends and best

p

ractices
Required Qualification

s

/ Skills:
9+ years of experience as a Performance and SEO Specialist in a global organisation. Prior working experience with education industry

(preferred) Skillsets required: Performance Marketing, Digital Marketing, SEM & SEO, Paid Search, Competitive Analysis, Display Advertising, PPC, Marketing Automation

, Reporting Experience in a quantitative marketing role managing strategy and execution on social, search, or other performance-oriente

d channels. In-platform execution experience setting up campaigns in ads manager, Google Ads, and Goog

le AdWords. Deep understanding of data or data modeling and able to objectively identify insights for sharing with st

akeholders. Experience in planning and implementing a successful SEO strategy. Experience in web analytics. Familiarity with HTML, CSS, JavaScript. Experience with SEO tools like SE

MRush, Moz. Expertise in A/B and other test

ing methods Exceptional analytical skills to identify opportunities within complex data and where these can be opera

tionalized. Proven track record of building and scaling acquisition campaigns with a strong fo

cus on ROI. Excellent multitas

king skills Critical thinker and problem-sol

ving skills

Team player Good time-manage

ment skills Great interpersonal, presentation and communica

tion skills
Other

i

nformation: Base location

is Bengaluru Work hours are 11 am to 8 pm, Monday to Friday with Hyb