Position Overview:
The Digital Business Head is responsible for leading and managing the digital business strategy, driving growth, and ensuring the successful execution of digital initiatives. This role involves overseeing digital marketing, e-commerce, online sales, and digital product development. The ideal candidate will have a strong background in digital business management, strategic planning, and a proven track record of driving digital transformation and revenue growth.
Key Responsibilities:
- Strategic Leadership:
- Develop and implement the digital business strategy to achieve the company's growth and revenue goals.
- Lead the digital business team, fostering a culture of innovation, collaboration, and high performance.
- Stay abreast of industry trends, emerging technologies, and competitive landscape to ensure the company remains at the forefront of digital advancements.
- Digital Marketing and Sales:
- Oversee the development and execution of digital marketing campaigns, including SEO, SEM, social media, email marketing, and content marketing.
- Manage the e-commerce strategy, ensuring a seamless customer experience across all digital touchpoints.
- Drive online sales growth through effective digital sales strategies and customer engagement initiatives.
- Product Development and Management:
- Lead the development and management of digital products, including websites, mobile apps, and other digital platforms.
- Ensure the digital products are aligned with customer needs and business objectives.
- Collaborate with cross-functional teams to define product requirements, prioritize features, and ensure timely delivery.
- Data Analytics and Optimization:
- Utilize data analytics to monitor and analyze the performance of digital initiatives.
- Identify insights and opportunities for optimization to improve customer engagement, conversion rates, and overall business performance.
- Implement A/B testing and other methodologies to continuously improve digital experiences.
- Customer Experience and Engagement:
- Enhance the digital customer experience by leveraging user-centric design and personalized content.
- Develop strategies to increase customer retention and loyalty through digital channels.
- Ensure consistency and quality of customer interactions across all digital platforms.
- Team Development and Management:
- Recruit, mentor, and develop a high-performing digital business team.
- Set clear performance goals, provide regular feedback, and conduct performance evaluations.
- Foster a collaborative and inclusive team environment that encourages professional growth and development.
- Budget Management:
- Develop and manage the digital business budget, ensuring effective allocation of resources.
- Monitor financial performance, identify areas for cost optimization, and ensure ROI on digital investments.
Qualifications:
- Education: Bachelor's degree in Business Administration, Marketing, Information Technology, or a related field. A Master's degree is preferred.
- Experience: Minimum of 10 years of experience in digital business management, digital marketing, or e-commerce, with at least 5 years in a leadership role.
- Skills:
- Strong strategic planning and execution abilities.
- In-depth knowledge of digital marketing, e-commerce, and digital product development.
- Excellent leadership, team management, and communication skills.
- Strong analytical and problem-solving skills.
- Proven track record of driving digital transformation and achieving business growth.
- Technical Proficiency: Familiarity with digital marketing tools, CRM systems, analytics platforms, and e-commerce technologies.
