Job Title: Digital Analytics Specialist
Location: Chandigarh, India
Department: Marketing
Reports To: Digital Analytics Manager
Job Type: Full-Time
About Us: Tru is a Global Leading Organization dedicated to leveraging cutting-edge technology to drive business innovation and growth. We're architects of online experiences, innovators in the digital landscape, and partners in our clients success stories. Our journey began with a simple yet powerful vision to transform businesses through strategic and creative digital solutions.
At Tru, we pride ourselves on a holistic approach to digital excellence. We don't just create websites or run marketing campaigns; we craft immersive digital journeys that resonate with audiences. From the inception of an idea to its execution, we bring together a team of passionate professionals who thrive on pushing boundaries and challenging the status quo.
Our global team comprises of industry experts hailing from Canada and APAC realms including India and Indonesia having creative and innovative minds. We are tech-savvy enthusiasts and bring a wealth of intelligence and expertise to the table. Whether it's web development, design, digital marketing, or emerging technologies, we're here to navigate the complexities and deliver solutions that make a lasting impact.
Position Overview:
As a Digital Analyst at Tru, you will play a critical role in optimizing website performance and driving data-informed decision-making. Your primary responsibilities include developing and managing A/B tests to enhance conversion rates, overseeing the implementation and maintenance of digital analytics accounts, and creating advanced reports using business intelligence platforms such as Google Data Studio. You will ensure the accuracy of analytics tracking through meticulous documentation and sanity checks, while advocating for best practices in digital analytics implementation to clients. This role involves working with a diverse range of international clients, requiring strong multitasking abilities and hands-on experience with various analytics tools and platforms.
Job Location and Address:
This requirement is Full Time and working from the office only. No Hybrid or Remote is available. The Incumbent is required to work in the following location:
- Plot No E 275, Industrial Area, Sector 75, Sahibzada Ajit Singh Nagar, Punjab 160071
Responsibilities:
- Develop A/B tests to communicate conversion rate optimization opportunities on websites.
- Ability to perform end-to-end implementation of digital analytics accounts through the development and maintenance of analytics solution documentation, project and resource planning.
- Ability to create advanced levels of reporting on business intelligence platforms like Google Data Studio.
- Oversee the development of analytics documentation outlining tracking solutions.
- Perform sanity checks on analytics accounts in Google Analytics, Adobe Analytics, and equivalent Tag Management environments.
- Ability to drive conversations with clients in terms of advocating best practices around implementation of digital analytics structure.
- Ability to determine key insights from data analysis to meet client and business objectives.
- Work with multiple international clients in a dynamic role that requires multitasking on various projects and deliverables.
- Hands-on experience across the Google Marketing Platform.
- Business intelligence platforms like Google Data Studio.
- Strong statistical knowledge and logistical reasoning.
- Strong project management skills leading in a multi-project/multi-client ecosystem.
- Ability to work in a cross functional and dynamic role with multi-tasking skills.
- Fluent in English with strong communication abilities both written and verbal.
- Attention to detail.
- A can-do attitude for learning new things.
Requirements:
- 2+ years of experience in implementing and managing Analytics.
- Have hands on knowledge of Google Analytics, GTM, Optimize.
- Strong industry experience in Web Analytics tools.
- Strong understanding of advanced digital tracking, and the use of pixels.
- Strong experience with analytics implementation using tag management tools.
- Understanding of tag audits, significance of TAG QA, placement of tags.
- Knowledge of tracking methods such as pushing data layers and custom JavaScript to GTM.
- Experience working with tagging technologies (Like GTM, Tealium, or Ensighten) is required.
- Knowledge of HTML, JavaScript will be an added advantage.
- Self-starter, with a positive can-do attitude.
- Experience of working autonomously and in a team, managing own workload with competing demands and tight deadlines, yet still delivering to high standards.
- Naturally organized and calm under pressure.
- Strong technical understanding of digital technologies and the ability to translate strategies to a non- technical audience.
- Accuracy and attention to detail.
- Ability to interact, communicate and present ideas both written and verbal.
What We Offer:
- Competitive salary and benefits package.
- Opportunities for professional growth and development.
- A collaborative and innovative work environment.
