- Strategic Campaign Management: Create, plan, and execute Search, App, and Display campaigns across various paid channels, including Google, Facebook, affiliates, and other relevant platforms.
- Cost-Effective Growth: Innovate and discover cost-effective methods to expand the customer base, continually seeking opportunities to minimize acquisition costs.
- Collaborative Approach: Collaborate closely with the product and tech teams to provide recommendations for enhancing campaign performance and alignment with the product roadmap.
- Data-Driven Optimization: Analyze comprehensive conversion funnel data and employ data analytics reports to optimize Customer Acquisition Cost (CAC) and Return on Ad Spend (ROAS).
- Audience Segmentation: Identify audience segments and create remarketing strategies to engage them through tailored communication.
- Profitable Account Management: Skillfully optimize and scale advertising accounts while maintaining profitability.
Key Skills:
- Ad Platform Proficiency: Hands-on experience with major advertising platforms, including Google Ads, Facebook Ads, Twitter Ads, and YouTube Ads.
- Analytical Aptitude: Strong analytical and data-driven decision-making skills, ensuring that marketing strategies are based on solid insights.
- A/B Testing Expertise: Capable of planning and executing multiple A/B test campaigns to swiftly identify winning strategies.
- Google Analytics Mastery: Proficiency in utilizing Google Analytics for in-depth campaign performance analysis and reporting.
Requirements:
Qualification: Any Graduate / Post Graduate with relevant experience
