Designation: Deputy Manager - Digital Marketing
CTC Salary: 10.00 LPA To 12.00 LPA (Including 10% Variable)
Experience: 4+ years
Industry : D2C E-commerce
Benefits:
Job Description:
Drive Key Business Agenda
- Plan & deliver business objectives for the brand(s) assigned
- Monthly & Annual BTL/ ATL Input Planning & Monitoring
- Ensure all activities lead to an increase in spontaneous awareness of the brands
- Knowing the pipeline of products and ensuring the planning of launch activities
Develop and implement Marketing plans
- Develop & implement marketing plans which address brand requirements short-term & long term
- Conceptualize & implement 360 marketing programs during the festive period
- Handling (Advertisement, media, research, activation) agencies for timely execution of tasks given and ensuring compliances and metrics.
- Driving Digital campaigns/activations for the brand to engage with the TG all through the year
- Interface with internal stakeholders, supply chain, packaging, finance, legal, technical & customer complaint cells to ensure smooth functioning.
- POSM for retail branding to be executed and monitored
Generate Market Insights
- Lead and generate strong consumer insights for NPD and powerful communication of the brand.
- Market intelligence and continuous follow up of competitor activities, Co-ordinate with Regional Sales
Requirements:
Individual Contributor role, No team handling
Client Profile :
The company is one of India's fastest-growing global conglomerates. They're amongst global leaders in markets like USA, Saudi Arabia, Europe and also in India.
